Ad Buyers & MarTech Experts Weigh In On the Verizon-AOL Deal

by Ginny Marvin
Verizon’s pending purchase of AOL for over $4 billion, announced Tuesday, appears to be a clear validation of Tim Armstrong’s ad tech acquisition strategy to piece together end-to-end platforms for both publishers, including AOL’s own Huffington Post and TechCrunch, and advertisers. What does the merger of AOL’s ad tech and content assets with Verizon’s pipes and scale mean f ...Read the full article