AOL’s content sites face an uncertain fate

by Lucia Moses
At the heart of Verizon’s $4.4 billion takeover of AOL is its interest in the media company’s programmatic ad tech and video operation. Less certain is where that will leave AOL’s content sites, including The Huffington Post, TechCrunch and Engadget. Video is seen as a key part of the deal. Faced, like other communications networks, with the threat of commoditization, Verizon ...Read the full article