Bounce Rate & Analytics Not Used in Google’s Search Ranking

by Jennifer Slegg
Despite Matt Cutts categorically saying Google does not use bounce rate data in their search rankings at SMX a couple of years ago, many SEOs still believe that Google does bounce rate, and demotes sites and/or pages that have a higher bounce rate. Someone asked the question to Gary Illyes from Google on Twitter, and he replied that Google does not use Analytics or bounce rate ...Read the full article