Centro Launches Programmatic DSP to Put Mobile and Desktop Inventory in One Place

by Steven Jacobs
The mobile ad tech sector has grown up largely independent from its desktop counterpart, but the two sides may soon come together. At least, Centro thinks so. The veteran media management firm has rolled out a new demand-side platform that brings together its core media management platform with SiteScout, the mobile DSP that the company acquired in 2013.Read the full article