Collective Gets out of Ad Creation

by Michael Levanduski
Share ! tweet In a move that was announced this morning, Collective is divesting its Ensemble Dynamic Creative Optimization (DCO) technology to Adobe. Collective is a leader in the programmatic ad industry, with a special focus on multi-screen technologies. The DCO technology will allow Adobe to improve their Marketing Cloud service by making it faster and easier for clients to create ads.Read the full article