Give Yourself A Grade In AdWords

by Frederick Vallaeys
AdWords itself doesn’t hand out grades to marketers (except perhaps account Quality Score), but tools like Wordstream’s AdWords Grader gives advertisers a consolidated grade for how they’re doing. It makes sense that Google doesn’t score marketers directly because assessing performance should be a nuanced endeavor that accounts for many factors that tie into your campaign’s profitability.Read the full article