Millennial-Mobile “How-To” Searches Explode On YouTube

by Greg Sterling
Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.” Much of this activity on YouTube is happening on mobile devices. According to Google, “91 percent of smartphone users turn to their smartphone for ideas while doing a given task.Read the full article