Reaping The Email Personalization Payoff

by Steve Dille
Even if you were making a strictly intuitive argument about applying the power of Big Data personalization to email marketing, it would still make sense: Any of us respond better to a personalized query, a sales pitch that hits our individual pain points or aspirations, the right offer that arrives at the right time … But, of course, there’s plenty of data to make the case, too: Experian’s 20.Read the full article