The mother of all generations: 5 things brands should know about millennial moms

by Tanya Dua
Millennials make up the largest demographic in the country. They are, quite literally, the mother of all generations: Millennial moms account for almost 90 percent of the 1.5 million new mothers within last year, up 50 percent from a decade ago. And they are spawning just as economic conditions are improving, which means brands would do well to pay attention.Read the full article