Google “Phantom” Update Rolling Out Targeting Informational, ‘How-To’ Content

by Matt Southern
NBC reports that an undisclosed, “phantom” algorithm update is rolling out in Google search right now which is primarily impacting publishers of “how-to” style content. HubPages, a collection of more than 870,000 miniblogs containing informational content about wide varieties of topics, saw its Google search traffic drop 22 percent from one week to another on May 3.Read the full article