How a One-Room Schoolhouse Student Ended Up Creating a New Era of Marketing

by Pamela Muldoon
Carla Johnson came from a science family so she studied electrical engineering. After two years, she opted to become a history major and learned the value of storytelling – a skill that has taken her far in her career. In this episode of The Pivot, Todd Wheatland sits down with Carla to learn more about her journey and why she co-authored Experiences: The 7th Era of Marketing ...Read the full article