How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails

by Erin Sagin
Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite remarkable. It’s really a pretty fool-proof formula—you’re pursuing people who have already been to your site, so of course they’re perfect targets! Unfortunately, remarketing doesn’t always work as planned.Read the full article