How Kellogg’s partners with publishers on programmatic

by Tanya Dua
Programmatic has brought in efficiency, effectiveness and scale to the online advertising ecosystem. And while brands and publishers are taking advantage of programmatic buying to work with the partners they choose, working with each other is not always a smooth process. Speaking at the Digiday Programmatic Summit in Austin, Texas yesterday, senior manager of paid digital medi ...Read the full article

How Kellogg partners with publishers on programmatic