How to Fuse Marketing Automation with Social Media

by Pam Neely
There’s never been a better time to be a marketer. We can track almost every click a prospect makes. That means we know pretty much everything our clients or customers do online. We can then add insight to that knowledge by seeing what they say and like through social media, search and ecommerce. Roll all that information together and you get what’s called “big data”.Read the full article