How to Use Dynamic & Targeted Content to Stay Competitive in e-Commerce

Life in the e-commerce fast lane is tough. E-commerce bounce rates average 33.9% and go as high as 68%. Cart abandonment rates of more than 66% add to the problems that any e-commerce business faces. The growing showrooming trend further threatens the very existence of online businesses. But here’s the good news: Shopping cart abandonment can still be viewed as an opportunity to be harnessed.Read the full article