Humane Society’s Brilliant Puppy Drone Stunt Achieves Viral Success

by Steve Hall
Last week, the Humane Society of the United States, with help from Rokkan, released an unbranded video entitled Same Day Pups: Puppy Drone Delivery. It was both cute and horrifying. Cute because, well, puppies. Horrifying because it envisions a world in which pets are plucked from Amazon-style warehouses and shipped as if they were a piece of unfeeling cardboard.Read the full article