Report: More Than Half of Mobile Location Data is Inaccurate

by Steven Jacobs
Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via data not content, has suddenly put ...Read the full article