So You Want to Jump on a Social Media Trend? Learn The Rules First

It can be very tempting for marketers to try to join trending discussion on social media, especially if the trend happens in your industry. You can’t hide the envy when you hear about the number of pageviews on a related Buzzfeed trend-jacking article; your email and RSS feeds are already flooded with different takes on the topic; and your boss has just issued an urgent directi ...Read the full article