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adweek.com - 10 readers, 161 Tweets - Facebook has built a "call" button people can tap to call businesses directly from an ad. More than 30 million businesses have Facebook pages, and now they can add the instant call button or a "get directions" button in marketing campaigns.
adage.com - 12 readers, 152 Tweets - Macy's, one of the nation's oldest retailers, is using social, mobile and partnerships with Google and Shopkick to better connect with shoppers.
fortune.com - 11 readers, 58 Tweets - Foursquare used to be fun, and then it was ruined. A recent update might be enough to all change that.
cnbc.com - 21 readers, 568 Tweets - Google's "mobilegeddon" algorithm update last month got the headlines, but a secretive refresh a week later was more painful.