Surprise, In-App Purchase Behavior Peaks Before The Workday Even Starts [Study]

by Ginny Marvin
Turns out users aren’t using their lunch breaks to make in-app purchases.Whether it be ingames, retail, travel or other commerce apps, users are much more likely to make purchases before and after work, according to a study from AppLovin and TUNE. AppLovin, a marketing automation and analytics platform, andattribution firm TUNE studiedmillions of transactions and billions of ...Read the full article