Evil Tips for Landing Page Optimization – Sonia Simone

by Evan Prokop
Is marketing evil? Sonia Simone kicked off her Authority Rainmaker 2015 presentation with a question that has certainly been asked before. Unfortunately we’ve all come across misguided campaigns that seem intended to trick people rather than help them. But that’s not how it’s supposed to be. “Like brushing your teeth before going out on a date, marketing is about putting a go ...Read the full article