Facebook Marketing Partner Brand Networks Acquires SHIFT for $50 Million

by Justin Lafferty
There was a major acquisition this week, as one Facebook Marketing Partner (Brand Networks) acquired another (SHIFT) for $50 million in cash and stock. Following this acquisition, Brand Networks powers more than $500 million in social advertising spend for more than 650 of the world’s biggest brands, including InBev, AT&T, Yahoo! and American Express.Read the full article