Harley-Davidson Overcomes the Baby Boomer Cliff by Creating a New Customer Base

by Daniel Beulah
Brands are not solely defined by corporate executives and marketing campaigns but by communities that are loyal to the brand and the perception of those communities by society. These communities are never static. As the major purchasing power shifts from one generation to the next, brands need to evolve in order to ensure the survival of their market share.Read the full article

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