How British catalog retailer Boden transitioned to the digital world

Boden, a British retailer that launched in 1991 as a men’s print catalog, is leveraging the power of the Web to expand to global markets and compete with the likes of J.Crew and Kate Spade. With 90 percent of its sales — made up of men’s, women’s, kids’ and teens’ lines — now happening online, the brand has gone almost fully digital, save for one aspect of the business: the catalog.Read the full article