Report: Calls Have 30 To 50 Percent Conversion Rates, Most Come From Mobile

by Greg Sterling
A call is, generally speaking, a better lead than a click. But how much better is striking: calls have 30 to 50 percent conversion rates while clicks top out at 1 to 2 percent. That’s according to a new Call Intelligence Index report from Invoca. The data in the report represent “more than 32 million phone calls placed to businesses across 40 industries in 2014.Read the full article