Using Video Metrics to Collect Better Data for Lead Generation

In the past, marketers were limited to only a few points of reference, such as number of views and plays, when analyzing how well a video performed online. Today we have access to advanced metrics that can help marketers pinpoint areas within a video that are most – and least – engaging. There are a number of companies such as Wistia, Brightcove, Vidyard, Vzaar and Viddler who ...Read the full article