WeWork’s User-Generated Magazine Is Surprisingly Amazing

by Natalie Burg
Would you trust customers to create your brand’s content? Imagine the average Ford Focus driver drafting a travel story for My Ford magazine, or a random handbag shopper profiling a designer scarf buyer in Porter. It would, in all likelihood, be unreadable madness. But that’s exactly what shared space provider WeWork’s newest brand publication Creator by WeWork is doing: Many ...Read the full article