3 Reasons To Love The Google Display Network (Really!)

by Pauline Jakober
There’s a widely held notion among the paid search community that the Google Display Network (GDN) via AdWords doesn’t really work — that it wastes money and is not as targeted as its counterpart, the Search Network. However, the GDN actually comes in handy in many different situations, and today, I’m going to share with you three ways the GDN can really support your paid search program.Read the full article