8 Conversion-Boosting Ways to Personalize Your Content

by Demian Farnworth
Quick quiz: What would you be willing to give up to receive information that interests you? Chocolate for a month? Your smartphone for a day? Sex? Sounds crazy, but according to a July 2013 study by Janrain, 25 percent of adults would be willing to give up chocolate for a month to receive content tailored to their tastes.Read the full article