Adobe goes high end in podcast push

by Eric Blattberg
For his next performance, esteemed English actor Malcolm McDowell, known for “A Clockwork Orange” and “The Artist,” will espouse the value of a mobile marketing strategy during your morning commute. Adobe has tapped McDowell and other actors to narrate its marketing white papers — basically advertising presented as research — turning the recordings into podcasts to promote Ado ...Read the full article