Chobani CMO: The more you outsource, the less creative you get

by Tanya Dua
This is ThinkTank, a new series from Digiday where we quiz CMOs and brand chiefs on where their industry is heading. Chobani doesn’t want to be just a yogurt brand; it wants to stand for a healthy lifestyle. Its latest campaign “Love This Life,” unveiled earlier this month, was the first step in that direction, promoting healthy eating and natural living, not just its products.Read the full article

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