Content Marketing: 6 Steps to Building a Massive Audience

by Evan Prokop
Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing. Fast forward 3 years later and he had built Content Marketing Institute, which is well-known today as a source ...Read the full article