Kraft: Digital advertising has a serious data quality problem

by Brian Morrissey
Data is the new oil, the new gold, the new everything in digital advertising. It has become an article of faith that the future path of the industry is paved with ones and zeros. The problem is the current state of how data is used in digital advertising is a mess. Kraft recently ran a campaign in which it used third-party data to target female consumers.Read the full article

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