You Have a Professional Reputation…How About a Personal Brand?

by Paul Herdtner
Remember when you only had a professional reputation? It conveyed something like, “Yeah, I’d hire him again” or maybe, “She’s an incredible employee. You’d be lucky to have her on your team.” Now, it’s an issue of personal branding. What’s the difference? Well, it’s subtle, but Amazon founder Jeff Bezos once said it’s “what people say about you when you are not in the room.Read the full article