5 things brands need to know about messaging apps

by Tanya Dua
In just a few years, messaging apps like Snapchat, Line, Kik, Line, WeChat and WhatsApp have amassed hundreds of millions of users and are still growing. Brands and marketers have predictably not been far behind. Several have already successfully tapped into Snapchat, Mayo brand Hellman’s has used WhatsApp to distribute recipes.Read the full article