Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences – June 4 Webcast

Successful marketing is no longer about who you “think” your customers are… it’s about who you “know” your customers are. But how do you do it? Enterprises have more customer data than ever before. The challenge is to turn all that data into actionable insights that go beyond personalization to engage customers with highly individualized marketing campaigns.Read the full article