Concatenate: The Ultimate Excel Function for Managing PPC Campaigns

by Helena Clark
There are lots of Excel functions out there that can make managing and reporting on PPC campaigns easier. My favorite is Concatenate. Simply mastering this function can make so many laborious tasks quicker, which ultimately means there is more time for the juicier optimization opportunities. First quick tip: you don't need to write =CONCATENATE to string test sequences together.Read the full article