Email Etiquette: Formal Or Informal?

by Kerry Butters
Finding the right balance of formality when producing any form of content – be it for the web or not ­– is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience.Read the full article