For Yahoo’s strategy, Marissa Mayer downplays programmatic advertising

by Brian Morrissey
When it comes to the ad business, Yahoo CEO Marissa Mayer has had a rough go of it. First she hired the haughty Henrique de Castro to handle relations with Madison Avenue. That was a disaster. Then she famously slept through a meeting with Interpublic Group. That didn’t impress. Finally, she’s seen Yahoo’s display ad business shrink since she took over. Not great.Read the full article