Making the Market for Influencer Marketing

Influencer marketing is taking off: rapid growth, fast adoption, hundreds of millions invested, new influencers and brands jumping into the market, new channels emerging, and dedicated agencies are springing up. Yet with all this explosive growth, an influencer’s numbers are hard to verify, there is a lack of consistent and reliable metrics, and determining the cost for inf ...Read the full article

  • The Explosive Growth Of Influencer Marketing And What It Means For You - 78 readers, 10 Tweets - The voice of the customer has always been one of the most powerful concepts in marketing, and today’s social media platforms act as one giant megaphone for that voice. In fact, social media has fundamentally changed the balance of power between customers and brands because it enables peer recommendations to play [...]