Net-a-Porter tries out the retailer as social network

by Shareen Pathak
Move over, Facebook. Net-a-Porter, the content-heavy retailer, is hoping the consumers enamored with its high-fashion product will choose to sign on to its own social network instead. The brand this week launched The Net Set, an app that brings together social media, fashion and shopping communities, in an effort to also close the loop between browsing and buying.Read the full article