Study: Digital Influenced Half of In-Store Retail Sales in 2014

by Cynthia Diaz Shephard
A new report issued by Deloitte finds that digital technologies influenced nearly half—about 49 percent—of all in-store sales in 2014 for a total of $1.7 trillion, according to MarketingCharts. This is in line with prior projections and, according to Deloitte, is an increase of 36 percent from 2014.Read the full article