The Hidden Side of Email Marketing: The once-and-done option, A/B testing and a supersmart kind of dumb

by Daniel Burstein
What assumptions do you make about your customers? Your competitors? Your industry in general? More importantly, what do those assumptions cost you? At MarketingSherpa, we write case studies to help you execute your marketing strategy. We also talk to writers, researchers and, well, renegades to help you challenge those assumptions and create an effective strategy to begin with.Read the full article