The Rise of Content Performance: The Search and Social Link

by Andy Betts
While many marketers write about the rapid rise of content marketing and the importance of ‘xyz' ways to produce killer content, many fail to truly understand what content marketing really means ‘beyond the blog post', ‘beyond the view' and ‘beyond the like'. According to data from the Content Marketing Institute, 86% of organizations use content marketing, but only 21% say ...Read the full article