What is the Local On-Demand Economy (LODE)?

by Marion Jacobson
What is the Local On-Demand Economy (LODE)? May 19, 2015 - Posted by Marion Jacobson to Local Marketing In a phrase, the Local On-Demand Economy (LODE) is “the uberfication of local services”, according to local media research experts BIA/Kelsey. What does this mean? With an Uber app installed on your mobile phone, you don’t have to search Google or an online directory to ...Read the full article