Which Copy is Best For Your Home Page?

by Shane Jones
To convert, a home page needs to give its audience information. The more information they accept, the more likely they are to consider signing up, subscribing, or downloading. But if it’s not engaging and perfectly targeted, they’ll give up and fail to read anything. Is shorter copy better? Concise copy is a must, but that doesn’t mean it should be short. In fact, the opposite is often true.Read the full article