Facebook Ads: 9 Factors That Impact Cost Per Conversion

by Jon Loomer
One of the primary reasons marketers run Facebook ads is for conversions. They are trying to sell a product or build an email list. Facebook ads, of course, aren’t magical. Many advertisers are disappointed when they run campaigns that don’t yield the expected results. They assume it’s easy. They assume that once they start the campaign, the money will roll in.Read the full article