From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]

Teradata Applications Chief Marketing Officer Lisa Arthur is an industry thought-leader and 30-year technology industry marketing veteran. She's also the author of Big Data Marketing: Engage Your Customers More Effectively and Drive Value. I invited Lisa to Marketing Smarts to discuss her evolution from journalist to CMO, the advent of data-driven marketing, and the importa ...Read the full article