GE’s Web Series Strategy Will Inspire You to Embrace Your Inner Geek

General Electric has changed the world with its inventions like the x-ray machine, the electric fan, and the electric toaster. So how can the brand’s marketing be creative enough to reflect the innovative spirit of its researchers and scientists? Over the years, the company has done some pretty out-there stuff, like the time it made a song out of noises found in its research labs.Read the full article