Programmatic creative inches toward a fix

by Shareen Pathak
This is an article in a series on “Agencies in the Ad Tech Era,” a look at how the call for automation and efficiency is challenging companies to rethink their structures. “Programmatic creative” sounds like an oxymoron. The promise, however, of data-driven, data-intensive communications that are rendered in real time so they appeal to different customers across demographics is very appealing.Read the full article